YouTube will soon stop displaying the correct follower count of creators

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Highlights:

  • YouTube to show lower subscriber count of creators.
  • This is to eliminate competition and rivalry between YouTubers.
  • This new campaign will roll out in September

In the coming three or four months, YouTube will change how it shows the subscriber count of the YouTubers. In basic words, the company plans to only show the rounder numbers of the follower number of its creators.

Under the change, T-Series would be having 99M subscribers in all public counts. In some places, YouTube reports the exact number: 99,240,165, as of afternoon Wednesday.

Why is YouTube doing this?

The official video streaming company’s explanation is that they want to “create more consistency everywhere that we publicly display subscriber counts,” according to a post-Tuesday announcing the change. Currently, all channels with more than 1,000 subscribers have their follower numbers displayed differently in different places across YouTube desktop and mobile apps.

But YouTube likely has another motive: to discourage obsessive comparisons of certain creators’ follower counts — something that has become a spectator sport of late in the YouTube world.

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PewDiePie Vs T-Series

The PewDiePie vs. T-Series phenomenon is a case in point. Fans of PewDiePie, the popular gaming/comedy vlogger, came together for a months-long campaign to keep his channel ahead of T-Series. That increased PewDiePie’s subscriber count by millions and the horse race became a meme unto itself. But even after so much publicity and inflation, T-Series won at gaining more subscribers.

James Charles Vs Tati Westbrook

Earlier this month, an argument between beauty vloggers James Charles and Tati Westbrook made headlines in mainstream outlets after Charles’ YouTube subscriber count fell. His channel dropped from 16.6 million to less than 13.5 million in less than a week, after Westbrook accused him unacceptable behavior including being sexually aggressive towards men and trying to “woo” straight men. The two have since called a truce and became friends again.

YouTube wants the narrative to be about how it’s a great place for creators to distribute content and reach fans, and not showing self rivalry between the creators.

Only accounts with more than 1,000 followers will have their subscriber count changed. The change applies to the YouTube Data API Service, used by various platforms and websites. The service spoke out against the change on Sunday. In its latest post-YouTube wrote, “While we know not everyone will be happy with this update, we hope it’s a positive step for the platform,  for those viewing and creating content.”

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