Los Angeles- Fenty Beauty – is a cosmetics brand that Rihanna launched back in 2017. Rihanna, the entertainer, and entrepreneur just launched her own Fenty Beauty House to promote her beauty line – a place specially made for creating TikTok content. She stated that the house will assist content creators to unleash their creativity.
Rihanna unveiled the new TikTok house in Los Angeles, which comes with a pool, mirrors and a bathroom big enough for a dance routine.
“We are standing in the official first Fenty Beauty TikTok home,” she announced at the official unveiling. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest and the most creative. I cannot do this alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
Savannah Palacio, Emmy Combs, and Dawn Morante will be the first residents of the Fenty Beauty house. These guests have already started creating tutorials and viral videos on the account. Soon we will watch them create some more fierce and genius makeup looks using Fenty makeup line up on TikTok.
When Rihanna throws a party to announce the ##FENTYBEAUTYHOUSE… y’all ready??♬ original sound – fentybeauty
Fenty Beauty TikTok account was officially launched a couple of months back to launch their beauty product line up.
TikTok houses give an opportunity for creators to come under one roof and collaborate with each other at any given point in time.
Hype House is also a TikTok house that was collectively launched in December 2019 by Thomas Petrou and Chase Hudson. It includes TikTokers Charli and Dixie D’Amelio, Avani Gregg, and several others.