New competition for Netflix and Amazon: Apple speed ups TV spending $5 billions

Apple TV

Apple is competing with other streaming on-lines to build up their own

To compete with other big names, Apple has recently engaged a very big amount i.e. 5 billion dollars more to its fundamental video content budget. In the list of the other competitors, there are names of Amazon, Disney, HBO, Netflix, and Hulu. This news has been recorded from a new report on ‘Financial Times’.

Before engaging in this, the company had previously kept aside $1 billion for previous ‘Sony Pictures Television’ executives Jamie Erlicht and Zack Van Amburg. They did so to suite renowned creators and Hollywood favorites to its platform.

 According to the FT, the number has bounced to $6 billion as more shows are being telecasted now. And because of this, the resources have bloated.

The FT reports that only one composition which is a high-profile comedy-drama about morning television emphasizing Jennifer Aniston, Reese Witherspoon, and Steve Carrell termed ‘The Morning Show’  has itself fetched Apple hundreds of millions of dollars.

Moreover, the ‘Bloomberg’ states that Apple is contributing $300 million in merely the first two periods of the show.

The reader will be amazed by knowing the fact that this is costing more as episode-based which is far more than the ‘Game of Thrones’. This experienced an estimate of roughly $15 million per episode. It had ranked as the most precious period of television ever.

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 The scientific show ‘See’ has another big production of each episode. Featuring Aquaman’s Jason Momoa takes $15 million per episode. This report was taken from ‘The Wall’ magazine. This show also makes it costlier that the final season of GoT.

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Making others as Rivals:

Apple’s wish to spend on a TV show more than what Netflix did a year ago shows how extreme these competitions have become. Apple’s TV plus service have just started and they are making it intense with ‘The Morning Show’ which is being followed by  Oprah Winfrey and Steven Spielberg.

However, we expect that Apple will be compiling up against not just existing streaming favorites, but also newcomers like Disney, which is promoting Disney+ from the upcoming November.

From 2020, there will be another newcomer, WarnerMedia’s new HBO Max to confined with a new streaming option which will combine sports, news and all the HBO contents.

In the meantime, the competition within Amazon, Netflix, and Apple are condensing. For example, Amazon has signed up Westworld creators Lisa Joy and Jonathan for almost $150 million to create another original content.

Netflix was expected to spend more than $14 billion this year but they ended up giving $200 million to secure the deal of Game of Thrones, and also its showrunners David Benioff and DB Weiss.

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This is a deal said to be comparable to the ones it gave to show creators Ryan Murphy and Shonda Rhimes. Disney is also expected to spend $24 billion on their original concepts.

But still, many things are unknown about the Apple TV+. But it is all set and Apple has built up an office in Culver City in Los Angeles to manage its growing TV and film ambitions.

From the news of Bloomberg, Apple may charge it $9.99 at the launch which will be ahead of November.

Some extensive news can be obtained from the following link:

The aim is to leverage the extensive arrangement of iOS purchasers to remodel a subset of them into dependable subscribers of Apple co-operation, which assures to bring in recurring interest and help Apple.

It is well expected from a company like Apple to make its aim an established one and provide all the services they are looking forward to.



Mahajabeen Tamanna spends her time writing about latest news on tech and games. Pursuing IT Engineering, she has keen interest in the world of gaming and has been following the industry for many years now. She is an avid reader and likes spending her spare time by traveling, spending time with friends and doing her bit for the nature.


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