“MOM, I’M ON A BILLBOARD”: James Charles YouTube Originals ‘Instant Influencer’

James Charles posted a selfie of himself with the billboard which he adorned. He was overwhelmed after seeing the billboard and captioned his picture –

“MOM, I’M ON A BILLBOARD 😭🙏🏻 this is literally one of the coolest things to ever happen to me, thank u so much @youtube”.

His mom must really be proud of him as he is at the height of his career. 

He also talked about his show which was being promoted through the billboard – “my show, @instantinfluencer premiers TWO WEEKS FROM TODAY, april 24th on my channel!!! I CANT WAIT!!!”

The beauty influencer also introduced a member of his team who lives with him and is like a brother to him. In a sweet message as part of his caption, he said, “also meet @louisgargiula! you guys have heard him in my videos but he’s such an important part of my team and this would not be possible if it were not for him. he works with me & lives with me (which I’m sure he regrets at some points) but at this point he’s also a brother to me and I couldn’t imagine living without him. love u bro”.

His show, Instant Influencer’ is going to stream on YouTube for free and will premiere on 24th April 2020. The show aims to find the next great beauty influencer. The show completed it’s shooting in January and is now in the post-production stage. 

The show will have six make-up artists compete with each other to win the title of the next big make-up influencer and a cash prize of $50000. Premiering on 24th April, new episodes will air weekly and will provide some entertainment to people who are dying of boredom in isolation due to the COVID-19 pandemic. The YouTube original series will have industry veterans and celebrities as special guests. 

Beauty influencer Norvina will be joining James Charles as a regular judge. James Charles is the host, executive producer and director of the show. 


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