Disney decided to premier its popular movie Frozen 2 to its streaming platform Disney plus. The surprising thing is, Disney is releasing it three months earlier than the scheduled date. Disney wants families to have fun and joy during this tough time.
Recently a lot of people are working from home, schools and colleges are closed and Disney wants to benefit from this situation to get more subscribers.
“Frozen 2,” which was released on Nov. 22 was a massive hit at the box office, with more than $1.4 billion in worldwide ticket sales making it the highest-earning animated film ever. This also makes it a highly anticipated movie for Disney plus subscribers.
The movie has been critically acclaimed. Frozen 2 is directed by Jennifer Lee and Chris Buck, the movie is produced by Peter Del Vecho. Frozen 2 features some amazing songs, thanks to the songwriters Kristen Anderson-Lopez and Robert Lopez. Voices in the movie were given by Idina Menzel, Kristen Bell, Jonathan Groff, and Josh Gad.
Disney CEO Bob Chapek in a statement.
“‘Frozen 2’ has captivated audiences around the world through its powerful themes of perseverance and the importance of family, messages that are incredibly relevant during this time, and we are pleased to be able to share this heartwarming story early with our Disney+ subscribers to enjoy at home on any device,”.
Globally Frozen 2 will be available in New Zealand, Netherlands, Australia, and Canada on Tuesday, March 17.
It is already available as a video on demand on platforms such as Amazon and iTunes,
A lot of people starting questioning whether Disney is going to bring their other titles such as Mulan and New Mutants as well on the streaming platform because the release date for both the movies has been delayed. For Disney making movies streaming exclusive would not be a good choice in terms of ROI. Movies released in theatres make a good amount on money and that amount cannot be matched by streaming subscriptions,
This is a brilliant move by Disney and we can wait and how other streaming platforms would react to this strategy.
Frozen 2 will stream for US Disney Plus subscribers beginning March 15th. International subscribers, including Canada, the Netherlands, Australia, and New Zealand will be able to on March 17th.
Frozen 2 will be streaming today (March 15th) for US Disney Plus subscribers and on March 17th for other countries.