Apple Watch Dominates Smartwatch Segment Again

  • Global smartwatch shipments released for the second quarter.
  • Shipments rose 44% YoY to 12 million units.
  • Apple watch managed to outperform global growth again.

This article is about the global smartwatch shipments report which is released by Strategy Analytics for the second quarter. Further in this article, we will talk about what the report said about Apple Watch.

As we all know that Apple Watch has a 46.4% of share in the global smartwatch market, we will get know more about it in this article.

The Reports

According to the reports, in the second quarter, the smartwatch shipments rose 44.0% year over year to 12 million units. And Apple Watch dominated the market and maintained the top position with a share of 46.0%, which is indeed a big number.

Approximately 5.7 million devices are sold , up from 3.8 million devices in the second quarter of 2018 and a year over year growth rate of 50.0%, confirmed by company’s report.
However, Apple Watch managed to outperform global growth again. And the other top performers include Samsung (SSNLF) and Fitbit (FIT). On the other hand, Samsung’s shipments rose 122.0% in the second quarter to 2.0 million units, Fitbit lagged the overall market with a 7.7 % decline in shipments.

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The Stats

According to all the latest updates, Samsung has reached the second position in the global smartwatch market. But Apple is ahead of its peers. Samsung accounts for 15.9% of the market, while Fitbit accounts for 9.8%. The senior analyst of Strategy Analytics , Steven Waltzer , said , “Global smartwatch shipments grew an impressive 44 percent. It went annually from 8.6 million units in Q2 2018 to 12.3 million in Q2 2019.
The growth for smartwatch continues to soar, as consumers increasingly accessorize their smartphones with fitness-led wearables.”

Now, talking about Fitbit, it has struggled over the years in the wearables market space. Weak sales of the Fitbit Versa Lite impacted the company’s revenues and drove its stock significantly lower. This happened in the second quarter.

The Market Declined

It was observed that, Apple’s market share has declined in the Smartwatch segment.

According to the Statista, in the second quarter of 2015, Apple’s (AAPL) smartwatch market share fell from 71.5% to 56.1% in the fourth quarter of 2017.
But, investors shouldn’t be concerned, as Apple continues to grow its shipments at a strong pace. Apple Watch is priced at a premium compared to other smartwatches. And also the watch continued to outspace the overall market in the second quarter. And this has increased its market share.

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The Tweets

The National tweeted hours ago, “Apple Watches accounted for nearly half of all smartwatches sold in the second quarter this year.”

Wearable tweeted a day ago, “Apple Watch dominates smartwatch space ahead of Samsung and Fitbit .”

ZDNet tweeted years ago, “Apple Watch dominates : accounts for half of smartwatch sales, 80 percent of revenue.”


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