Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.
The company had originally put aside $1 billion for former Sony photos tv executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.
The additional budget, which brings their total to a whopping $6 billion, places the company in a better position to compete with the heavyweights of the streaming industry, such as Netflix, Amazon, and Hulu.
But Apple has been silent concerning a number of the foremost necessary details that future subscribers got to grasp. The company played coy on specifics including how much the Apple TV Plus will cost, how many programs will be available at launch and whether Apple will drop all episodes in a season all at once, a la Netflix.
A Bloomberg report weekday crammed in a number of the blanks. Apple TV and reportedly can debut at a potential price of $10 per month by November with a little slate of shows, expanding over the following months. A free trial may be a risk, and Apple could experiment with unconventional release schedules, like releasing the first three episodes of a series and then dishing out the rest week by week.
Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflixhttps://t.co/nwBZLQalSr
— Stephen Follows (@StephenFollows) August 21, 2019
For a service that Apple CEO Tim Cook has publicized as “unlike something that is been done before,” here’s what we actually know.
Even when Apple’s splashy unveiling in March, we tend to still haven’t got abundant clarity. The event gave North American nation some additional details concerning specific programs Apple is manufacturing (more on it below), and also the company nominative that Apple TV and will not have ads and will be available in more than 100 countries. It will even be a part of Apple’s family sharing feature, that permits you and up to 5 relations to share a concept.
Apple TV and also will live within its revamped TV app. There, Apple TV and can sit next to different video subscriptions like HBO or Starz. (Just do not expect Netflix there.) We’ll be waiting for Apple’s TV Plus service until the fall.
But we still don’t know exactly how all the pieces fit together. Apple did not answer queries like: can this service even have a library of commissioned shows and films, making it similar to Netflix? Will it continue its own originals and unleash shows a week to week, along the lines of a premium channel like HBO? Or can it specialize in integration its own subscription programming next thereto from add-on channels and iTunes-like rental and buy choices, just like Amazon Prime Video and its Channels?